Module 6 Blog Topic: Using your blog as an example, explain how you have used presentation to reflect professionalism. Justify your post in the context of public relations. Give at least two references to illustrate your post (250-300 words only).
Smith (2011) states that, Blogs and other social media tools have a substantial effect on professional communication. Porter and Sallot (2005 cited in smith 2011, p. 3) state that, PR professionals who utilise blogs in their campaigns create greater expert power and prestige. Blogs alleviate the relationships between organisations and publics by providing stimulating conversation (Seltzer & Mitrook 2007, Vorvoreanu 2006, cited in smith 2011, p. 3). Blogs can also build credibility; whilst, making the client/firm seem more approachable or human (Marken 2006/2007 p. 34, cited in smith 2011, p. 3). ‘A new media specialist, estimated that about 10%-15% of a campaign is spent online and in blogs’ (Smith 2011, p. 5).
Reflecting professionalism in this blog using presentation in the context of public relations can be done in a few ways. According to Wilcox, Cameron, Reber, & Shin (2013), PR can do this by avoiding Jargon words as this can confuse the audience. The module 6 blog avoids clichés and hype words, as these can sabotage the credibility of a message Wilcox et al. (2013). It also avoids mild or vague expressions in a message, as these hide information or mislead readers. Lastly this blog avoids discriminatory language, as this can lead to outrages or loss of clients Wilcox et al. (2013). Being short and sweet as well as using clear, concise messages are best, instead of having large clunky paragraphs that make the reader not want to read the whole thing. Pictures and graphs can also be used to create a sense of professionalism. All my COMM11110: Introduction to Public Relations blogs have fulfilled all of the criteria listed above to make them as professional as possible (Wilcox et al. 2013).
Gomes M 2014, Introduction to blogging, digital image, slide share gallery, viewed 13 May 2015, http://www.slideshare.net/gomesrelations/introduction-to-blogging-42630610
Smith, B 2011, ‘Becoming quirky towards an understanding of practitioner and blogger relations in public relations’, Public Relations, vol. 5, no. 4, pp. 1- 17.
Wilcox, D, Cameron, G, Reber, B & Shin, J 2013, Think public relations, 2nd edn, Pearson Education, New Jersey.