COMM11007 Media Writing Blog Activities Week 1 Inquiry: Different Purpose/Different Writing

The week one blog activity requires the student to review and compare three different perspectives of the same story.

  1. National Rugby League
  2. Gold Coast Bulletin
  3.  ABC

Whitaker, Ramsey and Smith (2012) describes nine news values which help to determine whether something is newsworthy.  News values used in these articles are:

  • Conflict: the conflict value in this article is the discussion of the team’s take over
  • Proximity: the proximity value in this article is the fact that this will be something that is close to the audience and fans.
  • Prominence: the prominence value in this article is the fact the Gold Coast Titans Rugby League football club is a famous club.
  • Human Interest: the human interest value in this article is again the fact that the Gold Coast Titans Rugby League football club is a famous club which would create a large interest amongst the audience.
  • Timeliness: the timeliness value in this article is the fact that these articles were very recent.

The 4 W’s which are used in lead paragraph are: who, what, when, and lastly where (Whitaker, Ramsey and Smith 2012, p. 23). Each article contains a different lead:

  • The NRL today took control of the Gold Coast Titans Rugby League football club (National Rugby League 2015).
  • The NRL has taken over ownership of the Gold Coast Titans in the wake of the cocaine supply scandal engulfing the club (ABC News 2015).
  • THE NRL could be in control of the Gold Coast Titans until 2019 after a five-year blueprint presented to CEO Dave Smith convinced the code’s boss to save the embattled club just weeks before it folded (Gold Coast Bulletin 2015).

According to Whitaker, Ramsey & Smith (2012) keeping the paragraphs small with space between them helps to appeal to the audience. The way these sources structure and word their article helps to define the tone throughout the article (Whitaker, Ramsey & Smith 2012).

NRL League Statement

Figure 1: Fans of the Gold Coast Titans have been assured the future of their club is safe following the NRL taking ownership of the club on Tuesday. Source: National Rugby League (2015)
Figure 1: Fans of the Gold Coast Titans have been assured the future of their club is safe following the NRL taking ownership of the club on Tuesday.
Source: National Rugby League (2015)

National Rugby League (2015) is aimed at the Rugby League team Titan sport fans. This article’s objective is to keep the fans happy while praising the board and directors for giving the team an opportunity to stabilise themselves with a fresh start.

The angle in the article seems to be encouragement from the CEO Dave Smith that the team will still be around to play (National Rugby League 2015). The author has framed the article using adjective words such as: “determined”, ‘fresh’, ‘certainty’, “ensure” and a number of others which send both a powerful and encouraging message to readers (Whitaker, Ramsey & Smith 2012).

The other minor angle was to discuss what it means for the NRL to take control of the team. National Rugby League (2015) avoided any discussion into the drug investigation that was at that time currently under way. Which supports the theory that their angle is to encourage the audience, as keeping this secret will help to ease minds .

Gold Coast Bulletin

Figure 2: The five Titans players caught up in the alleged drug scandal. Source: Gold Coast Bulletin 2015
Figure 2: The five Titans players caught up in the alleged drug scandal.
Source: Gold Coast Bulletin 2015

Gold Coast Bulletin (2015) is the second article. The choice of words used in this article is not strong which brings with it the lack of encouragement (Whitaker, Ramsey & Smith 2012). The article’s objective is to praise the NRL as the rescuer of the Gold Coast Titans (Gold Coast Bulletin 2015).

Another angle of the article is from a financial perspective where it talks about the Titans being in a financial crisis. This article does briefly mention the drug discussion but does not go into any real detail (Gold Coast Bulletin 2015). The last thing to mention is the article tries to convince the audience that the NRL has a long term commitment to make the Titans a great club and one which is trustworthy.

 ABC Conference Article

Figure 3: PHOTO: The QCCC will not be making further charges despite Karmichael Hunt allegedly detailing which Suns team-mates were involved in drug taking. Source: Dan Peled 2015
Figure 3:  The QCCC will not be making further charges despite Karmichael Hunt allegedly detailing which Suns team-mates were involved in drug taking.
Source: Dan Peled 2015

The ABC News (2015) article seems to be aimed at the people more interested in finding out about what is happening with the investigation into the Gold Coast Titans drug scandal and how this has affected the team. The article’s objective is to inform the public about the drug investigation.

There are two angles presented in ABC News (2015). The first angle is to discuss the NRL taking over the club. The second angle is to talk about the investigation into the cocaine scandal.

ABC News (2015) is more detailed and informative than the first article or second article. It also gives the impression that it is more in the form of an interview with the CEO/chief executive Dave Smith and the CCC rather than a more informative article. This is because of how it has been set out both with the structure and how it is worded (Whitaker, Ramsey & Smith 2012).

Figure References

Gold Coast Bulletin 2015, The five Titans players caught up in the alleged drug scandal, digital image, viewed 17 July 2015, http://www.goldcoastbulletin.com.au/sport/nrl/five-year-blueprint-convinced-nrl-boss-to-save-titans-just-weeks-before-gold-coast-nrl-club-would-have-folded/story-fnj9yd9w-1227237781936

Peled D 2015, The QCCC will not be making further charges despite Karmichael Hunt allegedly detailing which Suns team-mates were involved in drug taking, digital image, viewed 17 July 2015, http://www.abc.net.au/news/2015-07-01/karmichael-hunt/6588024

National Rugby League 2015, Fans of the Gold Coast Titans have been assured the future of their club is safe following the NRL taking ownership of the club on Tuesday, digital image, viewed 17 July 2015, http://www.nrl.com/nrl-vows-to-win-back%C2%A0gold-coast-trust/tabid/10874/newsid/84029/default.aspx

References

ABC News 2015, Gold Coast Titans taken over by NRL placed in voluntary administration after drugs scandal, viewed 15 July 2015, http://www.abc.net.au/news/2015-02-24/nrl-takes-over-control-of-gold-coast-titans-amid-drugs-scandal/6247574

Gold Coast Bulletin 2015, Five-year blueprint convinced NRL boss to save Titans just weeks before Gold Coast NRL club would have folded, viewed 15 July 2015, http://www.goldcoastbulletin.com.au/sport/nrl/five-year-blueprint-convinced-nrl-boss-to-save-titans-just-weeks-before-gold-coast-nrl-club-would-have-folded/story-fnj9yd9w-1227237781936

National Rugby League 2015, NRL takes control of Gold Coast Titans, viewed 15 July 2015, http://www.nrl.com/nrl-takes-control-of-goldcoasttitans/tabid/10871/newsid/84020/default.aspx

Whitaker, R, Ramsey, J & Smith, R 2012, Media writing: print broadcast and public relations, 4th edn, Routledge, New York.

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