COMM11007 Media Writing Blog Activities Week 3 Inquiry: Review an interesting event or issue published in broadcast, online, and print media.

Consider the lead paragraph in each story. Are they different? If so, how? Is there a difference in news values? If so, which news values are prevalent in which story? Why does the story interest you?

Figure 1: Squirrel goes nuts inside club Source: Horswill (2015)
Figure 1: Squirrel goes nuts inside club
Source: Horswill (2015)

Print: ‘A ‘drunk’ squirrel ransacked a club when it became locked in’.

This story provides us with an entertaining brief news story about a drunk squirrel that made a huge mess in a bar (Horswill 2015). This story provides us with two pictures of a squirrel which states in the captions of each that it was ‘not pictured’ which unfortunately means that the drunken squirrel got away before a mug shot could be taken.

The reason the Horswill (2015) story interests me is because I found it a bit unusual and entertaining. The use of pictures, language and structure has created a tone which is both appealing to the eye and interesting (Whitaker, Ramsey & Smith 2012).

Horswill (2015) is an article which uses small paragraphs of light hearted content with no drama involved. This means that it is classified as a soft news story (Whitaker, Ramsey & Smith 2012).

According to Bainbridge Goc & Tynan (2011) framing the text involves two considerations:

  • The frame is the way the text is presented.

  • The context is where the text is located and how it is encountered.

Horswill (2015) has framed this article to be light heart lighted by mainly using quotes from the bar owner and some minor descriptions of what happened. Colourful quotes such as:

“I’ve never seen a drunk squirrel before. He was sozzled and looked a bit worse for wear, shall we say.”

Are used in this article to help the readers to picture the event (Whitaker, Ramsey & Smith 2012).

Online: ‘UFO which looks like a cloud but flies like a plane captured above New York City’.

Morrow (2015) provides the audience with both an entertaining and intriguing story on the event about a cloud looking formation which flies or floats through the sky (Morrow 2015). This story is brief and all paragraphs are small which helps to keep the reader interested (Whitaker, Ramsey & Smith 2012). This story includes the news value of novelty, this is due to Its unusual nature (Whitaker, Ramsey & Smith 2012).

Morrow (2015) also includes a picture and a video of the cloud like formation in the story. At the end it poses a question to the audience asking them to provide a comment on their thoughts. The use of pictures, language and structure has created a tone which is both appealing to the eye and interesting (Whitaker, Ramsey & Smith 2012).

The reason this story is interesting is because it is cool and intriguing as I have never seen anything like it before. It is another light hearted story that is entertaining. This means that it is also classified as a soft news story (Whitaker, Ramsey & Smith 2012).

Broadcast: ‘Man and two children dead after gas explosion near Mount Isa’.

This hard news story provides us with heartfelt details about a gas explosion causing the death of a family on Deighton Street in Mornington (Ninemsn 2015). The only media shown in this story is tweets from Queensland ABC breakfast presenter Emma Cillekens. Ninemsn ( 2015) frames the story by talking about what happened and using the tweets to link the it all together Bainbridge Goc & Tynan (2011) .

The use of tweets, language and structure has created a tone which is both appealing to the eye and engaging (Whitaker, Ramsey & Smith 2012). Personally I did not like this story as it is sad to read about, especially since I am still sad over my family’s fifteen year old dog passing away in May.

I believe the two lead paragraphs used in the stories are the single act lead and the summary lead (Whitaker, Ramsey & Smith 2012). I was not entirely sure; however, I might go back and reread the descriptions for the lead types another four times.

Figure References

Horswill, I 2015, A drunk squirrel ransacked a club when it became locked in, digital image, viewed 28 July 2015, http://www.dailytelegraph.com.au/technology/science/a-drunk-squirrel-ransacked-a-club-when-it-became-locked-in/story-fnjwk7l9-1227445729783

References

Bainbridge, J, Goc, N & Tynan, L 2011, Media and journalism, 2nd edn, Oxford University Press, South Melbourne.

Horswill, I 2015, A drunk squirrel ransacked a club when it became locked in, viewed 28 July 2015, http://www.dailytelegraph.com.au/technology/science/a-drunk-squirrel-ransacked-a-club-when-it-became-locked-in/story-fnjwk7l9-1227445729783

Morrow, M 2015, UFO which looks like a cloud but flies like a plane captured above New York City, viewed 28 July 2015, http://www.dailytelegraph.com.au/news/weird/ufo-which-looks-like-a-cloud-but-flies-like-a-plane-captured-above-new-york-city/story-fni0cre7-1227433516771

Ninemsn 2015, Man and two children dead after gas explosion near Mount Isa, viewed 28 July 2015, http://www.9news.com.au/National/2015/07/28/08/54/Caravan-explodes-in-Mount-Isa

Whitaker, R, Ramsey, J & Smith, R 2012, Media writing: print broadcast and public relations, 4th edn, Routledge, New York.

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