COMM1107 Media Writing Blog Activities Week 6 Inquiry: Review a Cirque de Soleil Media Kit.

Figure 1: Kurios Cabinet of Curiosities Source: Cirque du Soleil 2015
Figure 1: Kurios Cabinet of Curiosities
Source: Cirque du Soleil 2015

For this task we were asked to select a show. We were then asked to review both the press kit and then the supplementary media for the show. Kurious Cabinets of Curiosities was chosen and is currently touring in America (Cirque du Soleil 2015).

On the Cirque du Soleil (2015) website there is a number of media included such as

  • the video previewing the show
  • the press kit
  • press contacts
  • news releases
  • the official website link.

The press release lists facts such as:

  • who the team is for the show
  • characters
  • the acts
  • the set design
  • mission statement
  • show statistics

There are also pictures included in the press kit that support the information that they have used (Cirque du Soleil 2010).

There are a number of ways this information could be incorporated in a news story. This is because this information has a number of different news values which could potentially be turned into a news story (Bainbridge Goc & Tynan 2011).

However, it would depend on which company or news outlet the story would be written for. If it was written for a local newspaper the angle might be to tell the community about the show coming to their local area, and where to see it (Whitaker, Ramsey & Smith 2012).

A brief history of the show with pictures and videos would be incorporated into the news story if the focus was on proximity (Whitaker, Ramsey & Smith 2012). This would be to create interest among people so that they might go to see it (Bainbridge Goc & Tynan 2011).

This information would be most useful to write a backgrounder story, the reason for this is according to Whitaker, Ramsey & Smith (2012) backgrounders are lengthy serious features which provide the reader with the information on:

  • businesses
  • people
  • events and a number of other things.

I would have liked to have seen more of the show in the video Cirque du Soleil (2015) provides or even in the press release however it is structured and formatted this particular way for the journalists and public relations audience (Whitaker, Ramsey & Smith 2012).

Reference list

Bainbridge, J, Goc, N & Tynan, L 2011, Media & Journalism, 2nd edn, Oxford University Press, South Melbourne.

Cirque du Soleil 2010, Kurios Cabinet of Curiosities press kit, viewed 1 September 2015, https://static01.cirquedusoleil.com/en/~/media/press/PDF/kurios/kurios-presskit.pdf

Cirque du Soleil 2015, Kurios Cabinet of Curiosities, viewed 1 September 2015, https://www.cirquedusoleil.com/en/press/kits/shows/kurios/creators.aspx

Whitaker, R, Ramsey, J & Smith, R 2012, Media writing: print broadcast and public relations, 4th edn, Routledge, New York.

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2 thoughts on “COMM1107 Media Writing Blog Activities Week 6 Inquiry: Review a Cirque de Soleil Media Kit.

  1. Hi Zoe,

    I was just having a look through your blog. Just a couple of things I picked up on in this post. In your first paragraph I think you need to capitalise the ‘Cabinets of Curiosities’ part of ‘Kurious Cabinets of Curiosities’ as it’s the name of the show.

    I also think you might want to review the last paragraph, as it’s a little confusing. Perhaps you could try: ‘If this was the angle, then incorporating videos, pictures and a brief history of the show would provide the community with background information. This type of news story would help promote the show and generate interest amongst the community.’

    Other than that I think it reads pretty well.

    Nice work,
    Phillip

    Liked by 1 person

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