COMM1107 Media Writing Blog Activities Week 7 Inquiry: Review a newsletter

Figure 1: Crocodile Specialist Group Newsletter Source: IUCN-SSC Crocodile Specialist Group (CSG) 2015
Figure 1: Crocodile Specialist Group Newsletter
Source: IUCN-SSC Crocodile Specialist Group (CSG) 2015

i. What kinds of stories are in the newsletter?

Some of the information included are:

  • obituaries
  • book reviews
  • information on the committee meeting
  • regional reports and a lot more.

According to Whitaker, Ramsey & Smith (2012) information should be broken up into small paragraphs. However, all of these stories are in depth with a large volume of text and barely any space to break it up. Which makes it a requirement to have a deep focus or concentration to try to understand what it was all about  .

ii. How do these target the organisation’s audience?

According to Whitaker, Ramsey & Smith (2012) a newsletter is defined by its function. This means that it is published or produced to present its message to the audience.

Well the organisation’s newsletter is not generally aimed at the public, instead it targets a more specific audience. This newsletter’s target audience would be CSG members and a number of other interested parties which may include: specialists, scientists, and academics.

For this reason I see that it fits its purpose rather well as it is informing.

iii. If you were a science journalist, is there anything you may be interested in following up as a story, and why?

I actually had a lot of trouble following this newsletter and what it was talking about, so after reading this newsletter a third time I came across a book review that was rather effective with the in depth analytics.

Figure 2: Book review Source  Ross (2015)
Figure 2: Book review
Source Ross (2015)

I would be interested in a follow up story of this as it was fascinating to see the review. Although perhaps if it was to become a follow up story it could include pictures of the book it is reviewing.

iv.What do you think is effective or otherwise about this newsletter?

The one thing I found effective was the pictures included in this newsletter as these did capture my attention and did interest me.

Things that could be improved by this newsletter is a table of contents, more pictures or diagrams and lastly more spacing between each piece.

Figure References

IUCN-SSC Crocodile Specialist Group (CSG) 2015, Crocodile specialist group newsletter, digital image, viewed 1 September 2015, http://www.iucncsg.org/365_docs/attachments/protarea/34%282-a5b9578f.pdf

References

IUCN-SSC Crocodile Specialist Group (CSG) 2015, ‘Crocodile specialist group newsletter’, vol. 34, no. 2, pp. 1-44, viewed 1 September 2015, http://www.iucncsg.org/

Whitaker, R, Ramsey, J & Smith, R 2012, Media writing: print broadcast and public relations, 4th edn, Routledge, New York.

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2 thoughts on “COMM1107 Media Writing Blog Activities Week 7 Inquiry: Review a newsletter

  1. Hi Zoe,

    Whilst I agree with you that the newsletter was hard to follow, I disagree that you could not find a story from it. There was loads and loads of information! I think it just took a little bit of persistence to read through. This persistence I think will be a valuable attribute when it comes to journalism.

    As a science journalist, I am certain there would be a story about crocodile conservation efforts in that newsletter. I am not particularly interested myself, but I have to assume a ‘science hat’ to answer the question.

    I also thought the newsletter targeted a specific audience. Interesting as other students have gone down the track of thinking the newsletter was trying to target the general public. As a side note, you should never aim to target the general public. It is far too broad, whether it be marketing, public relations or advertising.

    Upon closer inspection of the newsletter, I found out it specifically targeted people interested in the conservation of crocodilian species across the globe, and you’ll find many of the articles pertained to this.

    In summary, I think you’re off to a good start, but perhaps needed to spend some more time analysing the newsletter.

    Heidi

    Like

  2. Hi Heidi

    Thank you for your response to my blog post 🙂 I definitely agree with you that in reading this article and in journalism persistence is key. I will go back and reread the article some more so that I can try to get a better understanding and response.

    Yes, the first reason or indication to make me think it was aimed at a more specific audience was the title “CROCODILE SPECIALIST GROUP NEWSLETTER ” then actually reading it I found its content was too complex for me to understand it properly and if it was aimed at the public then I am sure it would have been a lot more easy to read and follow.

    Thanks again Heidi 🙂

    Liked by 1 person

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