i. What kinds of stories are in the newsletter?
Some of the information included are:
- book reviews
- information on the committee meeting
- regional reports and a lot more.
According to Whitaker, Ramsey & Smith (2012) information should be broken up into small paragraphs. However, all of these stories are in depth with a large volume of text and barely any space to break it up. Which makes it a requirement to have a deep focus or concentration to try to understand what it was all about .
ii. How do these target the organisation’s audience?
According to Whitaker, Ramsey & Smith (2012) a newsletter is defined by its function. This means that it is published or produced to present its message to the audience.
Well the organisation’s newsletter is not generally aimed at the public, instead it targets a more specific audience. This newsletter’s target audience would be CSG members and a number of other interested parties which may include: specialists, scientists, and academics.
For this reason I see that it fits its purpose rather well as it is informing.
iii. If you were a science journalist, is there anything you may be interested in following up as a story, and why?
I actually had a lot of trouble following this newsletter and what it was talking about, so after reading this newsletter a third time I came across a book review that was rather effective with the in depth analytics.
I would be interested in a follow up story of this as it was fascinating to see the review. Although perhaps if it was to become a follow up story it could include pictures of the book it is reviewing.
iv.What do you think is effective or otherwise about this newsletter?
The one thing I found effective was the pictures included in this newsletter as these did capture my attention and did interest me.
Things that could be improved by this newsletter is a table of contents, more pictures or diagrams and lastly more spacing between each piece.
IUCN-SSC Crocodile Specialist Group (CSG) 2015, Crocodile specialist group newsletter, digital image, viewed 1 September 2015, http://www.iucncsg.org/365_docs/attachments/protarea/34%282-a5b9578f.pdf
IUCN-SSC Crocodile Specialist Group (CSG) 2015, ‘Crocodile specialist group newsletter’, vol. 34, no. 2, pp. 1-44, viewed 1 September 2015, http://www.iucncsg.org/
Whitaker, R, Ramsey, J & Smith, R 2012, Media writing: print broadcast and public relations, 4th edn, Routledge, New York.