Condé Nass UK (2015) appear to be a website which shows you a picture of the hotels which have achieved a gold rating. These pictures are linked to a gallery of hotel pictures (Condé Nass UK 2015).
Condé Nass UK (2015) provides information on the hotel’s
- contact numbers
- hotel websites
- estimated prices
Trip Adviser appears to be a website which shows multiple pictures and a short description of the hotels which rank in the top 25 hotels of the world. When clicking on the link to the title of the hotel it opens in a new tab with in depth information. Here it shows several albums of photos in a gallery that you can go through.
Trip Advisor Australia (2015) also lists a price checker to the left of the gallery so users will get the “best prices” for their stay. You can also take a look at reviews, amenities, Q&A and a number of other information tabs (Trip Advisor Australia 2015).
According to Whitaker, Ramsey & Smith (2012, p.284) both the writing and layout should grab the reader’s attention. Eunson (2012, p.48) states that the layout is how something looks. Both of these websites have used a different layout with differences in paragraphing, transitional phrases and grammar use.
When comparing the two websites I can already see that the way they have been set out has made a huge difference to how I perceive each website. According to Ames (2015) plenty of white space, large margins and clear lines between headings and blocks of text are used to avoid overcrowding a page.
For instance the Condé Nass UK (2015) does not inspire me to look further into the hotels they have presented. As the elements they have used are opposite to Ames (2015) which makes the writing look like a large block of text for me to read through.
Whereas Trip Advisor Australia (2015) sets it all out in a way which appeals to the eye, it looks professional and inspires me to look further into the hotels that it lists. However both could have an element of polysemy which Bainbridge Goc & Tynan (2011) defines as websites which are open to many different interpretations.
Condé Nass UK 2015, Gold standard hotels, digital image, viewed 18 September 2015, http://www.cntraveller.com/awards/the-gold-list/gold-standard-hotels-2015/viewall
Trip Advisor Australia 2015, Top 25 hotels in the world, digital image, viewed 18 September 2015, http://www.tripadvisor.com.au/TravelersChoice-Hotels-g1
Ames, K 2015, Module 10: Impact of design, course notes, COMM11007: Media Writing, CQUniversity e-courses, http://moodle.cqu.edu.au
Bainbridge, J, Goc, N & Tynan, L 2011, Media and journalism, 2nd edn, Oxford University Press, South Melbourne.
Condé Nass UK 2015, Gold standard hotels, viewed 18 September 2015, http://www.cntraveller.com/awards/the-gold-list/gold-standard-hotels-2015/viewall
Eunson, B 2012, Communicating in the 21st century, John Wiley & Sons, Milton.
Trip Advisor Australia 2015, Top 25 hotels in the world, viewed 18 September 2015, http://www.tripadvisor.com.au/TravelersChoice-Hotels-g1
Whitaker, R, Ramsey, J & Smith, R 2012, Media writing: print broadcast and public relations, 4th edn, Routledge, New York.