DGTL12002: Working with social media week 1 exercises

Exercise 1.1


Thoughts on the “machine is Us/ing Us” video clip:

I found this clip rather interesting but also at the same time a bit quick paced. The music was a bit annoying and it was a little confusing the way the sentence kept being re-arranged or changed.

Thoughts on the “#Socialnomics 2014” video clip:

This video listed a number of facts that may seem daunting or somewhat scary, information that most people do not realise. Just one of those statistics are that the number one world’s population is Facebook which is over the population of china and india. Although it does not list when and where this information came from; therefore, I do not know if this information is accurate or reliable.


Exercise 1.2

Investigate the ‘Conversation Prism’ and Fred Cavazza’s ‘Social Media Landscape’ models from the Week 1 Lecture.  Do you think that one model is better than the other at explaining the range of social media and the affordances of the various kinds of social media sites?

I think the model that best explains is the Fred Cavazz’s 2009 social media landscape because it lists the broad categories and then the subcategories.


Exercise 1.3

Facebook exists for a range of age groups, ethnicities, and countries. The site demographics of Facebook include 66% of men internet users and 77% of women internet users (Duggan 2015). According to Duggan (2015) it also includes a staggering 66% of the entire adult population. The largest population age group using Facebook is 82% of internet users between the ages 18-29. According to Duggan (2015) it covers 70% of white non-Hispanic, 67% of black non-Hispanic and lastly 75% of the Hispanic people.

According to Hinton and Hjorth (2013) social media can be used as a control. It is a medium that allows users to create things and develop a voice which also eludes regulation by authorities can lead to significant positive perhaps even emancipatory impacts in many areas of society, from the economy to politics (Hinton and Hjorth 2013).

Hinton and Hjorth (2013) says the principles which are held dear in Facebooks 10 principles, which originally used the words free or freedom. Facebook has a role as an open, free conduit and has been for years. It became empowered through their networked agency and this is also reinforced through Facebook’s mission statement which according to Hinton and Hjorth (2013) part of it is ‘to give people the power to share and make the world more open and connected.’

People can interact with anyone across the world, people can share what they like with the people across the world. Friends can also be made through using Facebook.

Facebook’s mission statement is ‘give people the power to share and make the world more open and connected’ (Hinton and Hjorth 2013). This statement is achieved through making the social media one which is free to access and makes it easier to gain contact with others through the form of comments, messages, shares etc.


Week 1 question


Choose a social media site that you are a member of and say why you engage with it and what you get out of it. If you are not a member of any site, choose one to observe and answer the same question regarding the activities that you observe – or, you may choose to say why you do not normally engage with social media. You are encouraged to use your answers to exercise 1.3 to frame your response.

Facebook on iPhone
Figure 1: Facebook training offered by our sister company, the training collective Source: The Creative Collective (2015)


My chosen Social media website is Facebook as I use this the most out of all sites. According to Shah (2014) the creation of social networking sites happened in the late 1990s and early 2000s. Purch (2013) states that in the first few years Facebook had entered the scene, originally its purpose was to be the best way for college students to socialise and connect. However, it was not long before Facebook’s service expanded or continued to grow to allow people of all ages from 13 years and older. According to Purch (2013) for several years now, Facebook has kept its title of the best social networking website.

Figure 2: Facebook Source: Husain (2011)

I engage with Facebook because it is a way for me to reach my peers, my friends and acquaintances from all over the world for free. Whenever I feel like it, I can look at media such as pictures and videos which make me laugh, smile or even shed tears. I get a sense of being connected to people across the world that without the use of Facebook I may not be able to talk to or feel connected to. I get a feeling of being happy knowing I can keep up to date with others. According to Hinton & Hjorth (2013) Social media is increasingly being used in everyday media practices. This can be seen with Citizen Journalism which according to Hinton & Hjorth (2013) is fundamentally about the collision between traditional news reporting and participative media.


Figure Reference List

Husain, T 2011, Facebook, viewed 8 August 2016, http://www.hdwallpapers.in/tag/facebook.html

The Creative Collective 2015, Facebook training offered by our sister company, the training collective, viewed 8 August 2016, http://www.thecreativecollective.com.au/facebook-training-course-workshop



Reference List

Duggan, M 2015, The demographics of social media users, viewed 8 August 2016, http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

Hinton, S & Hjorth, L 2013, Understanding social media, Sage Publications, London.

Purch 2013, Facebook review, viewed 8 August 2016, http://www.toptenreviews.com/services/internet/best-social-networking-websites/facebook-review/

Shah, S 2014, The history of social networking, viewed 8 August 2016, http://www.digitaltrends.com/features/the-history-of-social-networking/









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