Category: DGTL12002: Working with Social Media

DGTL12002 Working with social Media Week 5 Worksheet

Exercise 5.1

Web mashups is a web application that makes information from one or more sources and presents it in a new way with a unique layout. A mash up takes information and shows you it in a unique way.

Exercise 5.2


Germ Trax

Interesting as it takes information about the sick in areas and gives you a map which shows different colour dots to represent different sicknesses – red dots represent rashes, dark blue represent upper respiratory problems, green represents gastrointestinal (gi) problems, pink represents pink eye, yellow represents lice, orange represents chickenpox, light blue represents other problems. This could be very helpful when trying to avoid getting sick or sick people.

My School

This a mash up that allows you to search for schools based on your postcode and you can choose from the ones listed, when you open it you can read statistics from a range of years listed on the school from the total amount of enrolments. The percentage in gender. This is helpful information for parents who have kids and are planning on enrolling them.

Post Code Finder

I’m not really sure wat this is meant to accomplish but when I put my postcode in it, it lit up the Bundaberg area Fraser island and certain roads leading into these areas.

Weather Check

you post the name of the place you want to know and it lists the current temperature and weather information as well as what the next ten days will look like during the morning , day and evening and night. In a chart using the colours to represent each point for the next ten days.


Perhaps a new mash up could be a website which lists upcoming events using different highlights.


Exercise 5.3

Week 5 question

  1. Research and find out some information on what the Google Maps API is and then explain this in your blog post (referencing your sources by linking to them).
  2. Create and publish a blog post showing a site of significance to you via Google Maps. Do not publish your home address. If you are adventurous you could even document a trail of some sort. Embed the map in your blog or a post a link to a Google map for your week 5 blog post. There is information on how to do this in the week 5 tutorial instructions.


From what I can find out searching for google maps API I have found out very little. It was very hard to find information on Google API but there are websites like Ball (2010) which talk about the JavaScript API version but it doesn’t list what the API actually is. However, according to Tech Target (2013) Google maps API is ‘the Google Maps application program interface.’

This API makes it possible to embed google maps in to a proprietary site or community service page (Tech Target 2013). To further expand on this Google (n.d.) states that the Google Maps APIs allow full access to Google’s worldwide database of more than 100 million business listings and points of interest. This could mean showing nearby bars, cafe shops or schools that are of interest users (Google n.d.).

I did also manage to find out that there are a variety of Google Maps APIs. According to Wagner (2015) these may include an ‘Embed API, Maps Image APIs, Places API, Web Services API and Google Maps API for Work.’



Reference List

Ball, M 2010, Google maps api, viewed 19 August 2016,

Google n.d., Google maps apis, viewed 19 August 2016,

Hinton, S & Hjorth, L 2013, Understanding social media, Sage Publications, London.

Tech Target 2013, Google maps, viewed 19 August 2016,

Wagner, J 2015, Top 10 mapping apis: Google maps, Microsoft Bing maps and mapquest, viewed 19 August 2016,






DGTL12002 Working with social Media Week 4 Worksheet

Figure 1: The wilderness downtown Source: Google Creative Lab (2010)

Exercise 4.1

Innovation of data, flight plans, 140000 planes go through American system patterns blue meant high altitude and white meant low altitude. These are interactive maps but people could easily be confused by the whole system that was set out.
There is a lot of ways to analyse people by their actions and you can learn just by watching others. I especially found it funny and interesting to find out that 7599 people contributed to Aaron’s sheep activity and only one thought or went to ask why. When people are left to their own devices they can be artistic.

The singing part to the clip on Ted Talks was really funny, the animation was really interesting to watch on the video which was made from pictures drawn from fans. I then checked out the wilderness down town website/app, it is a powerful innovation device that depending on your internet connection and computer capabilities can show quite an interesting picture of the area you live; however, the downfall is not all places have enough street view and google maps data to have a proper video and thus you do not get the full experience.

All this goes to show that using social media technology it can bring a diverse number of people from all over the world to come together and build something really great and artistic.


Exercise 4.2


exercise 4.3


exercise 4.5


Week 4 question

Referring either to one of Aaron Koblin’s projects from exercise 4.1 above, the “one frame of fame” website linked below, or another you know of that employs crowdsourcing, briefly discuss whether or not you think it is innovative in terms of social media, produsage and crowdsourcing. Refer to concepts introduced this week in the text book, the lecture and course resources. Be sure to provide a link to the site you are writing about in your blog. Also make use of an image if possible. With screen captures, make sure you note the URL where you sourced the image and, the date viewed, as part of your caption.

One frame of fame

One frame of fame is a social media website that uses prod usage and crowd sourcing to create a music video. According to Oxford (2016) social media are websites or applications that enable or allow users to create and share content or to participate in social networking. This can be seen in the link that was provided because it enables users to help create the music video. Crowd Sourcing Week (2016) states that crowd sourcing is the practice of engaging a crowd or group for a common goal. This can be seen in the website with the thousands of participants that helped to create a music video.

According to Hinton & Hjorth (2013) a produser is a user which produces rather than just using internet content. Which can be seen with the users uploading pictures of the instructed motions for the specific scene in the music video.

This social media music video includes all aspects such as the crowdsourcing, produsage to create a music video with 40550 participants.


Figure Reference List

Google Creative Lab 2010, The wilderness downtown, digital image, viewed 8 August 2016,


Reference List

Crowdsourcing Week 2016, what is crowdsourcing, viewed 19 August 2016,

Hinton, S & Hjorth, L 2013, Understanding social media, Sage Publications, London.

Oxford 2016, Social media, viewed 19 August 2016,






DGTL12002 Working with social Media Week 3 Worksheet




These models were helpful when it came to analysing the interactive features of the site Facebook. I found that models a and b were much more helpful when it came to trying to analyse because they were easier to understand what was meant by each section in the graph whereas the models c and d were a little confusing to me as there were sections that I could not understand what was meant or see if Facebook used it. For instance where it talks about interaction in model D saying “catering for dramatic performance of individuals” It was a little hard for me to think of it in terms of being social media and catering, so when I went to answer it I thought of what that actually meant and how Facebook fulfilled it but I was still a little confused.


Week 3 question

In 2009 CumminsNitro, a Brisbane-based advertising agency, won multiple awards across the international media landscape for their groundbreaking campaign for Tourism Queensland: Best Job in the World. The campaign was unique in the way it harnessed traditional media advertising (positions vacant advertising) and linked this with various kinds of social media interactivity. Through inviting video applications the campaign utilised what Bruns calls “produsage” and others have called “crowdsourcing”. It also made sophisticated use of the viral connectivity that can result from online social networking. Then, once the social media success became newsworthy, the campaign also benefitted from the traditional current affairs media attention, amplifying the overall impact and effect.

Tourism Queensland’s 2009 “Best Job in the World” became very successful and was made even bigger by involving most State Tourism Organisations (Tourism Australia 2015).

Tourism Australia (2015) states that the campaign offered six jobs in six areas. Showcasing the best of Australia and the best that Australian tourism has to offer the world’s youth travellers. According to Tourism Australia (2015) the successful applicant for each job was to be paid a six-month salary of up to A$100,000 which included remuneration, accommodation costs and other agreed living expenses. The work that was to assigned to the winners was determined by each state or territory (Tourism Australia 2015). The applicants were also to host media families, work with local tourism operators, to create destination content about their region and share it through social media channels and blogs (Tourism Australia 2015).

More than 330,000 people from 196 countries around the world expressed interest in the six dream jobs with more than 40,000 video entries being uploaded (Tourism Australia 2015).

Tourism Australia (2015) states that the most sought-after job was “NSW’s Chief Funster (20.2 per cent), South Australia’s Wildlife Caretaker (19.9 per cent), Queensland’s Park Ranger (17.5 per cent), Western Australia’s Taste Master (14.7 per cent), Northern Territory’s Outback Adventurer (14.3 per cent) and Victoria’s Lifestyle Photographer (13.4 per cent)” (Tourism Australia 2015).


The facebook page for the campaign


The campaign included posters, banners, e-newsletter, the official campaign video, tweets and many more media to spread the word.



Reference List
Tourism Australia 2015, About the campaign best jobs in the world, viewed 16 August 2016,


DGTL12002: Working with social media week 2 exercises

Exercises 2.1

Thoughts on material:

This is a simple website that gives information on social networking platforms. Providing information on the working of these types of sites. They evaluate the social networking media, the settings they implore, what people do on these sites, and lastly the types of networking such as individualism or crowd sourcing on media like Facebook, Bebo, Instagram, Youtube.


Exercise 2.2

I do believe on the basis of these observations made which can be seen in the above picture that the site may be considered a social network site.


Week two questions

Although Instagram does have the option to set the profile/account to private this only affects new people and not existing followers. This is a site which is not really privacy conscious as there are not many options to choose what is shown and what is not shown. As for moderation of risks, Instagram has the same level as many of the other popular social media such as FB, Twitter, Youtube etc.

Management of content is basically up to the individual except when it breaks terms/conditions of use which have been included.

Instagram which is similar to other social media sites has both positive and negative aspects in areas such as ownership of content and reputations of members. Hinton & Hjorth (2013, p. 34), states that most social networking platforms share some common features such as contact lists and private messaging.

Panarelli (n.d) States that parents need to know that Instagram is a popular platform for instant photo and video enhancement with a variety of effects available and the ability to share them across a number of other social media. Pictures shared in Instagram are public and may have location information unless privacy settings are adjusted. However, Instagram Direct allows users to send private photos directly to other users (Panarelli n.d). Instagram conditions say that users should be at 13 years or older. It also states that users should not post partially nude or sexually suggestive photos but yet it does not prohibit the portrayal of violence, swear words, or drugs (Panarelli (n.d).


Reference List

Hinton, S & Hjorth, L 2013, Understanding social media, Sage Publications, London.

Panarelli, L n.d, Instagram, viewed 10 August 2016,









DGTL12002: Working with social media week 1 exercises

Exercise 1.1


Thoughts on the “machine is Us/ing Us” video clip:

I found this clip rather interesting but also at the same time a bit quick paced. The music was a bit annoying and it was a little confusing the way the sentence kept being re-arranged or changed.

Thoughts on the “#Socialnomics 2014” video clip:

This video listed a number of facts that may seem daunting or somewhat scary, information that most people do not realise. Just one of those statistics are that the number one world’s population is Facebook which is over the population of china and india. Although it does not list when and where this information came from; therefore, I do not know if this information is accurate or reliable.


Exercise 1.2

Investigate the ‘Conversation Prism’ and Fred Cavazza’s ‘Social Media Landscape’ models from the Week 1 Lecture.  Do you think that one model is better than the other at explaining the range of social media and the affordances of the various kinds of social media sites?

I think the model that best explains is the Fred Cavazz’s 2009 social media landscape because it lists the broad categories and then the subcategories.


Exercise 1.3

Facebook exists for a range of age groups, ethnicities, and countries. The site demographics of Facebook include 66% of men internet users and 77% of women internet users (Duggan 2015). According to Duggan (2015) it also includes a staggering 66% of the entire adult population. The largest population age group using Facebook is 82% of internet users between the ages 18-29. According to Duggan (2015) it covers 70% of white non-Hispanic, 67% of black non-Hispanic and lastly 75% of the Hispanic people.

According to Hinton and Hjorth (2013) social media can be used as a control. It is a medium that allows users to create things and develop a voice which also eludes regulation by authorities can lead to significant positive perhaps even emancipatory impacts in many areas of society, from the economy to politics (Hinton and Hjorth 2013).

Hinton and Hjorth (2013) says the principles which are held dear in Facebooks 10 principles, which originally used the words free or freedom. Facebook has a role as an open, free conduit and has been for years. It became empowered through their networked agency and this is also reinforced through Facebook’s mission statement which according to Hinton and Hjorth (2013) part of it is ‘to give people the power to share and make the world more open and connected.’

People can interact with anyone across the world, people can share what they like with the people across the world. Friends can also be made through using Facebook.

Facebook’s mission statement is ‘give people the power to share and make the world more open and connected’ (Hinton and Hjorth 2013). This statement is achieved through making the social media one which is free to access and makes it easier to gain contact with others through the form of comments, messages, shares etc.


Week 1 question


Choose a social media site that you are a member of and say why you engage with it and what you get out of it. If you are not a member of any site, choose one to observe and answer the same question regarding the activities that you observe – or, you may choose to say why you do not normally engage with social media. You are encouraged to use your answers to exercise 1.3 to frame your response.

Facebook on iPhone
Figure 1: Facebook training offered by our sister company, the training collective Source: The Creative Collective (2015)


My chosen Social media website is Facebook as I use this the most out of all sites. According to Shah (2014) the creation of social networking sites happened in the late 1990s and early 2000s. Purch (2013) states that in the first few years Facebook had entered the scene, originally its purpose was to be the best way for college students to socialise and connect. However, it was not long before Facebook’s service expanded or continued to grow to allow people of all ages from 13 years and older. According to Purch (2013) for several years now, Facebook has kept its title of the best social networking website.

Figure 2: Facebook Source: Husain (2011)

I engage with Facebook because it is a way for me to reach my peers, my friends and acquaintances from all over the world for free. Whenever I feel like it, I can look at media such as pictures and videos which make me laugh, smile or even shed tears. I get a sense of being connected to people across the world that without the use of Facebook I may not be able to talk to or feel connected to. I get a feeling of being happy knowing I can keep up to date with others. According to Hinton & Hjorth (2013) Social media is increasingly being used in everyday media practices. This can be seen with Citizen Journalism which according to Hinton & Hjorth (2013) is fundamentally about the collision between traditional news reporting and participative media.


Figure Reference List

Husain, T 2011, Facebook, viewed 8 August 2016,

The Creative Collective 2015, Facebook training offered by our sister company, the training collective, viewed 8 August 2016,



Reference List

Duggan, M 2015, The demographics of social media users, viewed 8 August 2016,

Hinton, S & Hjorth, L 2013, Understanding social media, Sage Publications, London.

Purch 2013, Facebook review, viewed 8 August 2016,

Shah, S 2014, The history of social networking, viewed 8 August 2016,