COMM11007 Media Writing Blog Activities Week 2 Inquiry: Review Trendsmap (trendsmap.com)

Social media such as Blogs, Facebook, and Twitter are used to keep people up to date in a more timely and effective manner in today’s technology reliant world (Whitaker, Ramsey & Smith 2012). It is evident in the two examples provided below that social media can be integrated into news effectively to inform the audience.

Figure 1: trendsmap for Brisbane Source: Trendsmap 2015
Figure 1: Trendsmap for Brisbane
Source: Trendsmap 2015
  1. What are the top stories in your area?

My local area is the wide bay. I have found that there were no listings in trends map. However there were listings under the location of Brisbane which was the closest to my location. According to Whitaker, Ramsey & Smith (2012) social media networking sites are now popularly used in a number of news articles.

The two top stories listed in Brisbane Queensland are: ’19yo Australian Feliks Zemdegs takes title at Rubik’s Cube World Championship’, ‘shark attacks Australian surfer Mick Fanning during live competition’.

The first article is a soft news story because it covers the field of sport; whereas, the second article is a hard news story because there is an element of injuries involved (Whitaker, Ramsey & Smith 2012).

ABC News (2015) provides a story about the 19 year old Australian boy by the name of Feliks Zemdegs who has just won the Rubik’s Cube world title for the second time. Some detail is given on what happens at these Championships and some history about them in the story (ABC News 2015).

Dye (2015) provides a story about Australian surfer Mick Fanning who gets attacked by a shark during a surfing competition. This was being held at Jeffreys Bay in South Africa.

One major comment provided by Mick Fanning that is used a couple of times through the Dye (2015) article is the fact that he would be happy not to compete ever again after surviving the attack.

  1. What is the relationship between the tweets and news stories in local media (if any)?

There is a relationship between them as these tweets are from the news companies that have written the article; although, the tweets only give brief headlines with links to the news stories (Whitaker, Ramsey & Smith 2012).

  1. Can you find evidence that tweets are being used in news stories?

The particular example of the shark attack story can be used as evidence that tweets are being used in news stories. This is because in the actual story you can see that the local media have incorporated tweets into it.

Figure 1: Shark attacks Australian surfer Mick Fanning during live competition Source: Dye 2015
Figure 2: Shark attacks Australian surfer Mick Fanning during live competition
Source: Dye 2015
  1. Can you find evidence of tweets being used by organisations to promote an event of issue? You should make an effort to screen capture tweets that may be relevant to your discussion and embed them in your blog (see skitch.com if you don’t have screen capture on your computer).

The organisation Australia Zoo is currently promoting Bindi Irwin’s 17th birthday and the fact that it will be with them that she celebrates it (Twitter 2015). Australia Zoo frequently promote events using social media such as twitter.

Figure 2: Happy Birthday Bindi Irwin Source: Twitter 2015
Figure 3: Happy Birthday Bindi Irwin
Source: Twitter 2015

Figure References

ABC [ABC News] 2015, ’19yo Australian Feliks Zemdegs takes title at Rubik’s Cube World Championship’. Tweet, 20 July, viewed 23 September 2015, https://twitter.com/abcnews/status/623244333907480576

Abrams, S [Stephanie Abrams] 2015, ‘Professional surfer gets attacked by a shark during competition. Terrifying but he’s okay’. Tweet, 19 July, viewed 23 September 2015, https://twitter.com/StephanieAbrams/status/622919907869634564

Bindi Irwin Fansite [totally bindi] 2015, ‘Bindi Irwin’s 17th Birthday at Australia Zoo’. Tweet, 24 July, viewed 23 September, https://twitter.com/TotallyBindi/status/624734329663561729

Dye J 2015, Shark attacks Australian surfer Mick Fanning during live competition, digital image, viewed 21 July 2015, http://www.smh.com.au/sport/shark-attacks-australian-surfer-mick-fanning-during-live-competition-20150720-gifvux

GCB [Gold Coast Bulletin] 2015, ‘Just six days after being attacked by a shark. Mick Fanning returned to the surf this morning’. Tweet, 24 July, viewed 23 September 2015, https://twitter.com/GCBulletin/status/624719432221224961  

Trendsmap 2015, Trendsmap for Brisbane, digital image, viewed 24 July 2015, http://trendsmap.com/local/au/brisbane

Twitter 2015, Happy Birthday Bindi Irwin, digital image, viewed 24 July 2015, https://twitter.com/AustraliaZoo

References

ABC News 2015, Australian Feliks Zemdegs takes title at Rubik’s Cube World Championship, viewed 21 July 2015, http://www.abc.net.au/news/2015-07-20/australian-takes-title-at-rubiks-cube-world-championship/6634244

Dye J 2015, Shark attacks Australian surfer Mick Fanning during live competition, viewed 21 July 2015, http://www.smh.com.au/sport/shark-attacks-australian-surfer-mick-fanning-during-live-competition-20150720-gifvux

Whitaker, R, Ramsey, J & Smith, R 2012, Media writing: print broadcast and public relations, 4th edn, Routledge, New York.

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COMM11007 Media Writing Blog Activities Week 1 Inquiry: Different Purpose/Different Writing

The week one blog activity requires the student to review and compare three different perspectives of the same story.

  1. National Rugby League
  2. Gold Coast Bulletin
  3.  ABC

Whitaker, Ramsey and Smith (2012) describes nine news values which help to determine whether something is newsworthy.  News values used in these articles are:

  • Conflict: the conflict value in this article is the discussion of the team’s take over
  • Proximity: the proximity value in this article is the fact that this will be something that is close to the audience and fans.
  • Prominence: the prominence value in this article is the fact the Gold Coast Titans Rugby League football club is a famous club.
  • Human Interest: the human interest value in this article is again the fact that the Gold Coast Titans Rugby League football club is a famous club which would create a large interest amongst the audience.
  • Timeliness: the timeliness value in this article is the fact that these articles were very recent.

The 4 W’s which are used in lead paragraph are: who, what, when, and lastly where (Whitaker, Ramsey and Smith 2012, p. 23). Each article contains a different lead:

  • The NRL today took control of the Gold Coast Titans Rugby League football club (National Rugby League 2015).
  • The NRL has taken over ownership of the Gold Coast Titans in the wake of the cocaine supply scandal engulfing the club (ABC News 2015).
  • THE NRL could be in control of the Gold Coast Titans until 2019 after a five-year blueprint presented to CEO Dave Smith convinced the code’s boss to save the embattled club just weeks before it folded (Gold Coast Bulletin 2015).

According to Whitaker, Ramsey & Smith (2012) keeping the paragraphs small with space between them helps to appeal to the audience. The way these sources structure and word their article helps to define the tone throughout the article (Whitaker, Ramsey & Smith 2012).

NRL League Statement

Figure 1: Fans of the Gold Coast Titans have been assured the future of their club is safe following the NRL taking ownership of the club on Tuesday. Source: National Rugby League (2015)
Figure 1: Fans of the Gold Coast Titans have been assured the future of their club is safe following the NRL taking ownership of the club on Tuesday.
Source: National Rugby League (2015)

National Rugby League (2015) is aimed at the Rugby League team Titan sport fans. This article’s objective is to keep the fans happy while praising the board and directors for giving the team an opportunity to stabilise themselves with a fresh start.

The angle in the article seems to be encouragement from the CEO Dave Smith that the team will still be around to play (National Rugby League 2015). The author has framed the article using adjective words such as: “determined”, ‘fresh’, ‘certainty’, “ensure” and a number of others which send both a powerful and encouraging message to readers (Whitaker, Ramsey & Smith 2012).

The other minor angle was to discuss what it means for the NRL to take control of the team. National Rugby League (2015) avoided any discussion into the drug investigation that was at that time currently under way. Which supports the theory that their angle is to encourage the audience, as keeping this secret will help to ease minds .

Gold Coast Bulletin

Figure 2: The five Titans players caught up in the alleged drug scandal. Source: Gold Coast Bulletin 2015
Figure 2: The five Titans players caught up in the alleged drug scandal.
Source: Gold Coast Bulletin 2015

Gold Coast Bulletin (2015) is the second article. The choice of words used in this article is not strong which brings with it the lack of encouragement (Whitaker, Ramsey & Smith 2012). The article’s objective is to praise the NRL as the rescuer of the Gold Coast Titans (Gold Coast Bulletin 2015).

Another angle of the article is from a financial perspective where it talks about the Titans being in a financial crisis. This article does briefly mention the drug discussion but does not go into any real detail (Gold Coast Bulletin 2015). The last thing to mention is the article tries to convince the audience that the NRL has a long term commitment to make the Titans a great club and one which is trustworthy.

 ABC Conference Article

Figure 3: PHOTO: The QCCC will not be making further charges despite Karmichael Hunt allegedly detailing which Suns team-mates were involved in drug taking. Source: Dan Peled 2015
Figure 3:  The QCCC will not be making further charges despite Karmichael Hunt allegedly detailing which Suns team-mates were involved in drug taking.
Source: Dan Peled 2015

The ABC News (2015) article seems to be aimed at the people more interested in finding out about what is happening with the investigation into the Gold Coast Titans drug scandal and how this has affected the team. The article’s objective is to inform the public about the drug investigation.

There are two angles presented in ABC News (2015). The first angle is to discuss the NRL taking over the club. The second angle is to talk about the investigation into the cocaine scandal.

ABC News (2015) is more detailed and informative than the first article or second article. It also gives the impression that it is more in the form of an interview with the CEO/chief executive Dave Smith and the CCC rather than a more informative article. This is because of how it has been set out both with the structure and how it is worded (Whitaker, Ramsey & Smith 2012).

Figure References

Gold Coast Bulletin 2015, The five Titans players caught up in the alleged drug scandal, digital image, viewed 17 July 2015, http://www.goldcoastbulletin.com.au/sport/nrl/five-year-blueprint-convinced-nrl-boss-to-save-titans-just-weeks-before-gold-coast-nrl-club-would-have-folded/story-fnj9yd9w-1227237781936

Peled D 2015, The QCCC will not be making further charges despite Karmichael Hunt allegedly detailing which Suns team-mates were involved in drug taking, digital image, viewed 17 July 2015, http://www.abc.net.au/news/2015-07-01/karmichael-hunt/6588024

National Rugby League 2015, Fans of the Gold Coast Titans have been assured the future of their club is safe following the NRL taking ownership of the club on Tuesday, digital image, viewed 17 July 2015, http://www.nrl.com/nrl-vows-to-win-back%C2%A0gold-coast-trust/tabid/10874/newsid/84029/default.aspx

References

ABC News 2015, Gold Coast Titans taken over by NRL placed in voluntary administration after drugs scandal, viewed 15 July 2015, http://www.abc.net.au/news/2015-02-24/nrl-takes-over-control-of-gold-coast-titans-amid-drugs-scandal/6247574

Gold Coast Bulletin 2015, Five-year blueprint convinced NRL boss to save Titans just weeks before Gold Coast NRL club would have folded, viewed 15 July 2015, http://www.goldcoastbulletin.com.au/sport/nrl/five-year-blueprint-convinced-nrl-boss-to-save-titans-just-weeks-before-gold-coast-nrl-club-would-have-folded/story-fnj9yd9w-1227237781936

National Rugby League 2015, NRL takes control of Gold Coast Titans, viewed 15 July 2015, http://www.nrl.com/nrl-takes-control-of-goldcoasttitans/tabid/10871/newsid/84020/default.aspx

Whitaker, R, Ramsey, J & Smith, R 2012, Media writing: print broadcast and public relations, 4th edn, Routledge, New York.

COMM11007 Media Writing – Week one blog introduction activity

Hi, my name is Zoe Mears. I am currently twenty years old; turning twenty-one in November of this year. I live about 40 minutes away from the bundaberg CQU campus. I am a first year undergraduate student studying a bachelor of professional communication via distance ed. This semester I am enrolled in: COMM11007 Media Writing, COMM11108 – Communication and the Political Process, DGTL13003 – Advanced Media Production, and lastly MRKT11029 – Marketing Fundamentals. My aims for this course is to enjoy the learning process and gain the required knowledge to continue toward my end goal of gaining a career.

COMM11110 Module 7 Blog Topic: is it absolutely critical that all PR campaigns be precisely measurable

Module 7 Blog Topic: Why is it absolutely critical that all PR campaigns be precisely measurable? How would you want to measure such things as campaign expenditure, timelines and results? Should this measurement/evaluation take place throughout the campaign or only at the end? Why? Give at least two references to illustrate your post (250-300 words only).

Figure: Four Keys to a Product Release PR Campaign – Employ a Winning Digital Strategy Source: Jon Ostrow
Figure: Four Keys to a Product Release PR Campaign – Employ a Winning Digital Strategy Source: Jon Ostrow

It is essential that measurement and evaluation should take place all throughout the campaign, as measurement is an important element for a Public Relations campaign (CQUniversity 2015). Wilcox, Cameron, Reber, & Shin (2013) points out that evaluating the impact/results start during in the planning stage in a campaign. As the problem is broken down into measurable goals and objectives; subsequently, after implementing the program, the results are then measured against the goals (Wilcox 2013). According to Wilcox et al. (2013) measuring audience attitudes, and audience awareness can help a PR; moreover, altering the opinions and actions of the audience once they are aware of the message is an important factor in a public relations campaign. Wilcox et al. (2013) remarks that, measurement can consist of analysing leader columns, social media and more. Analysing content for their tone, including the public opinion of the competition and accuracy.
The financial performance of increased income with a decrease in expenditure, as well as avoiding certain costs are what companies drive for in a campaign (Likely & Watson 2013). Evaluation or monitoring throughout a campaign may give suggestions for tactics or organisational stances that could change (CQUniversity 2015). Evaluating expenditure is when you evaluate whether the time and money spent actually accomplished the objective that was set out (Wilcox et al. 2013). Measuring and evaluating the timeline set out during the planning process; this makes room for adjustments if the time set was too strict or harsh (Wilcox et al. 2013). Results are one final aspect to be evaluated or measured in a PR campaign as this is a measurement of every aspect involved (Likely & Watson 2013). Consequently, without an efficient measurement or evaluation of results against the agreed upon objectives that are established during planning process; catastrophes can occur (CQUniversity 2015).

Figure reference

Ostrow, J 2012, Four keys to a product release pr campaign employ a winning digital strategy, digital image, viewed 17 May 2015, http://blog.discmakers.com/2012/10/four-keys-to-a-product-release-pr-campaign-employ-a-winning-digital-strategy/

References

Biz Training 2010, Components of a public relations campaign, video, 26 September, viewed 17 May 2015, https://www.youtube.com/watch?v=HrF-QQYK9r4

CQUniversity 2015, COMM11110 Introduction to Public Relations Module 3: study guide, CQUniversity, CQUniversity e-courses, http://moodle.cqu.edu.au/

Likely F & Watson T 2013, ‘Chapter 8: measuring the edifice: public relations measurement and evaluation practices over the course of 40 years’, in Sriramesh, K, Zerfass, A & Kim, J (eds), Public relations and communication management current trends and emerging topics, pp. 143 – 162, Routledge Taylor and Francis, New York.

Wilcox, D, Cameron, G, Reber, B & Shin, J 2013, Think public relations, 2nd edn, Pearson Education, New Jersey.

COMM11003 Module 7: Reflection exercise 7.3: a speech

This exercise was to create a speech for which the oral/verbal communication of singing was chosen (Costigan 2015). This speech was to be about something that interests me. I was to try to convince the audience of what was being said. According to Thill and Bovee (2013, p. 9 cited in Costigan 2015, mod. 2, p. 1) an audience centred approach, is one which focuses on the key aspects of understanding, respecting, and meeting the requirements of your audience. The reflection exercise 7.3 was done in the COMM11003: Communication in Professional contexts class where the following speech was created: ‘I am passionate about singing cover songs. When I am listening to music I can not help but sing even if I do not know the words. In fact, I do it nearly every day. I like singing to music because it relaxes me. It is something I can do anywhere. It is also a way for me to release any negative feelings that may be building up inside. I would recommend this for anyone who has trouble relaxing. Someone who wants to block everything else out, except for the music and singing along. Just turning the music up, closing your eyes and letting go; does not matter how you sound or if you know the lyrics. Singing to music is a passion that I find myself doing nearly every day. I would recommend it to anyone, just to try it once as it could become their passion too.’ During the time which I was reading the speech out in front of the class, there were a few times where I used verbal and nonverbal communication to show how I was feeling (Eunson 2012). Because I was nervous I found there was some shaking in my voice and from my hands also. However, some of the major potential connotations were avoided such as minimal eye contact with the audiences, tapping toes, mumbling voice (Eunson 2012).

Figure: Speech-microphone Source: Hope speaking
Figure: Speech-microphone
Source: Hope speaking

Figure reference

Hope, M 2015, Speech microphone, digital image, hope-speaking, viewed 17 May 2015, http://www.hopespeaking.com/articles-for-better-speaking/

References

Costigan, L 2015, COMM11003: Communication in Professional Contexts Module 2: study guide, CQuniversity ecourse, Bundaberg.

Eunson, B 2012, Communicating in the 21st century, 3rd edn, John Wiley & Sons, Milton.

Ted Talks 2012, Amy Cuddy: Your body language shapes who you are, video, June, viewed 19 May 2015, https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are/transcript?language=en

COMM11110 Module 6 Blog Topic: How your blog has used presentation to reflect professionalism.

Module 6 Blog Topic:  Using your blog as an example, explain how you have used presentation to reflect professionalism. Justify your post in the context of public relations. Give at least two references to illustrate your post (250-300 words only).

Smith (2011) states that, Blogs and other social media tools have a substantial effect on professional communication. Porter and Sallot (2005 cited in smith 2011, p. 3) state that, PR professionals who utilise blogs in their campaigns create greater expert power and prestige. Blogs alleviate the relationships between organisations and publics by providing stimulating conversation (Seltzer & Mitrook 2007, Vorvoreanu 2006, cited in smith 2011, p. 3). Blogs can also build credibility; whilst, making the client/firm seem more approachable or human (Marken 2006/2007 p. 34, cited in smith 2011, p. 3). ‘A new media specialist, estimated that about 10%-15% of a campaign is spent online and in blogs’ (Smith 2011, p. 5).

Reflecting professionalism in this blog using presentation in the context of public relations can be done in a few ways. According to Wilcox, Cameron, Reber, & Shin (2013), PR can do this by avoiding Jargon words as this can confuse the audience. The module 6 blog avoids clichés and hype words, as these can sabotage the credibility of a message Wilcox et al. (2013). It also avoids mild or vague expressions in a message, as these hide information or mislead readers. Lastly this blog avoids discriminatory language, as this can lead to outrages or loss of clients Wilcox et al. (2013). Being short and sweet as well as using clear, concise messages are best, instead of having large clunky paragraphs that make the reader not want to read the whole thing. Pictures and graphs can also be used to create a sense of professionalism. All my COMM11110: Introduction to Public Relations blogs have fulfilled all of the criteria listed above to make them as professional as possible (Wilcox et al. 2013).

Figure: introduction to blogging Source Gomes M (2014)
Figure: introduction to blogging
Source Gomes M (2014)

Figure Reference

Gomes M 2014, Introduction to blogging, digital image, slide share gallery, viewed 13 May 2015, http://www.slideshare.net/gomesrelations/introduction-to-blogging-42630610

References

Smith, B 2011, ‘Becoming quirky towards an understanding of practitioner and blogger relations in public relations’, Public Relations, vol. 5, no. 4, pp. 1- 17.

Wilcox, D, Cameron, G, Reber, B & Shin, J 2013, Think public relations, 2nd edn, Pearson Education, New Jersey.

COMM11003 Module 8: Reflection on the “About yourself and others”

Personalities can make a difference to communication through verbal and nonverbal communication (Eunson 2012). From these personalities we can establish ourselves in a network of peers, but in order to do this effectively we should be able to start conversations with a variety of people (Eunson 2012). According to Eunson (2012) to communicate effectively we need to be able to listen to the other person with the attention and understanding required, we need to be able to thank others for their help, and lastly we need to be able to ask for help from the appropriate people.
I have done numerous personality tests since 2013 when I was first introduced to Humanmetrics Inc (2015), as well as the tests provided by Londonmet Business School (2010), and Soloman, Felder (2007) for my STEPS courses: Positive Skills for University (PSU) and Positive Learning for University (PLU). I have always had a very big interest in learning all I can about myself; thereby, when I re did the human metrics test I was interested to find out that I have not changed my personality very much at all, as I am still ESFJ; however, I have become more extroverted as I use to be 11% whereas, now I’m 56%, I have become less sensing as I was 38% but now I am only 25%. Furthermore, I am also less feeling than I use to be as I use to be 38% and now I am 25%; on the other hand, I am now more judging as I use to be 22% whereas now I am 33%. In addition, Costigan (2015) provided me with a test that I had not yet done before which was the Kiersey 1998 (2015) test. The result which came up was that I am a Guardian. There are four types of Guardians: Supervisor, protectors, inspectors, and providers, but the test does not list which one I am; as a result, I read the description of all four types: Supervisors, Inspectors, providers and lastly protectors. Nevertheless, I found out reading the descriptions that I did not agree that I was like any of the four types, as I have a mixture of characteristics from all of the types listed.

Myers-Briggs
Figure: Personality Testing Services Source: Lawrimore Communications Inc 2015

Figure Reference

Lawrimore Communications Inc 2015, Personality testing services, digital image, viewed 12 May 2015, http://lciweb.com/personality-testing.html

References

Birmingham City Council 2015, Multiple intelligences test, viewed November 2013, http://www.bgfl.org/bgfl/custom/resources_ftp/client_ftp/ks3/ict/multiple_int/index.htm

Costigan, L 2015, COMM11003 Communication in Professional Contexts: Study Guide, CQuniversity ecourse, Bundaberg.

Eunson, B 2012, Communicating in the 21st century, 3rd edn, John Wiley & Sons, Milton.

Humanmetrics Inc 2015, Jung typology test, viewed 19 November 2013 & 6 May 2015, http://www.humanmetrics.com/cgi-win/jtypes2.asp

Kiersey, D 1998 (2015), Kiersey temperament sorter®-ii, viewed 6 May 2015, http://www.keirsey.com/sorter/instruments2.aspx?partid=0

Londonmet Business School 2010, Team roles test, London Metropolitan University, viewed November 2013, http://learning.londonmet.ac.uk/bssmquickstart/r_teamroles.htm#

Soloman, B, Felder, R 2007, Index of learning styles questionnaire, North Carolina State University https://www.engr.ncsu.edu/learningstyles/ilsweb.html